7 Benefits of a Custom-Built Website for a Small Business
Starting a small business can be an exciting, yet challenging endeavor. In today’s digital age, having a online presence is crucial for the success of any small business.
One of the best ways to establish a strong presence online is with a custom-built website. In this blog post, we’ll explore seven benefits of having a custom-built website for your small business.
1. Unique Design
Ever notice how a lot of website have a similar look?
A custom-built website allows you to have more control over design and style. You can work with a web designer to create a website tailored to your brand identity and business goals. This will help you stand out from competitors and make a lasting impression on your visitors.
Your business is unique and your website should be too. With custom-built sites, the developer has fine grain control over the style of each element.
This allows you to impart your business vibe into the site and create something that is truly special.
Tip:
Avoid cookie-cutter templates for your website.
Using a cookie-cutter template means your website will look like many other websites out there, with no distinct personality or individuality. This can make it harder for your business to stand out.
2. Better User Experience
Ever come across a site that is unpleasant to use? Maybe a button doesn’t work, or you click a link, and nothing happens. This is sign of sloppy development and it’s a big problem.
A custom-built website is designed with the user in mind. It is easy to navigate and provides a seamless experience for your visitors. This can help increase engagement on your site and keep visitors on for longer periods of time.
Tip:
If your using a website builder, find out what options are available for optimizing user experience.
A Zippia study found that 88% of online shoppers won’t return to a site after a bad user experience.
So don’t miss out on sales due to a broken website. Make sure you hire an experienced developer with a passion for UX design.
3. Improved SEO
SEO is all about getting your business in front of more consumers. When someone searches for the services you offer, you want your website to be featured in the search results.
A custom-built website can come with a SEO strategy. This means your site will be optimized for search engines, making it easier for your target audience to find you online. This helps increase traffic to your site and generate more leads and sales for your business.
Tip:
Ask your website developer if they offer SEO services.
Getting a website built by a development team that understands your business and industry and is able to build your site around good SEO principles can take your site to the next level.
4. Scalability
There may come a point where your business out grows your website. You may start offering new services or products. Or there may arise a need for a new feature that you can’t implement on your current site.
This is a great problem to have, as it means your business is growing. However, you may encounter difficulties trying to upgrade a prebuilt site to accommadate these new business requirements.
A custom-built website is scalable, which means it can grow with your business. As your business grows and evolves, your website can be updated and modified to reflect those changes. This can save you time and money in the long run by avoiding the need to completely rebuild your website.
5. Faster Load Times
Consumers today expect a seamless online experience. Having a website that is slow to load can be a disaster for small businesses.
Slow loading times and jank come across as unprofessional. Not to mention, today’s average consumer is unlikely to wait three, four, or five+ seconds for a webpage to load.
A custom-built website can optimize for page load time. This is important for user experience and SEO. Visitors are more likely to leave a website if it takes too long to load, which can negatively impact your bounce rate and search engine rankings.
Tip:
Test your website performance using the Lighthouse plugin for Google Chrome.
This tool will load your website and give it scores for performance, page load, seo, and more.
6. Increased Security
Website security is an important yet often overlooked aspect of a profession business website.
Security measures are important because they protect the site owner as well as the visitors that are using the website.
A custom-built website is more secure than a template-based website. You can work with a web developer to implement the latest security measures to protect your website from hackers and other security threats.
This will give you and your visitors peace of mind knowing that your website is secure.
7. Competitive Advantage
In business, every advantage matters. Differentiating yourself from the competition can help sway a customer to choose your business.
A custom-built website can give you a competitive advantage over other businesses in your industry. A unique, user-friendly website will help you attract and retain customers, and set you apart from your competitors.
Conclusion
In conclusion, having a custom-built website is essential for the success of any small business in today’s digital age.
It can help you establish a strong online presence, improve user experience and SEO, and give you a competitive advantage over other businesses in your industry.
Contact Ignite KY today to get started on building a custom website for your small business.
If you want to learn more about the benefits of an online presence check out our article Five Ways Building an Online Presence Can Grow Your Small Business.